USA

Ford Depreciation Rate

America's best-selling truck and SUV maker.

F-150 holds value exceptionally well; sedans (now discontinued) depreciate faster.

Avg 5-yr retained

52%

Models tracked

Ford depreciation by model

The reborn Ford Bronco is a body-on-frame off-road SUV that competes directly with the Jeep Wrangler. Strong enthusiast demand, removable roof/doors, and limited early-production supply have given the Bronco exceptional resale value — among the best retained value of any non-luxury SUV on the market.

The Ford Explorer is one of America's best-selling three-row SUVs, but like most domestic family haulers it depreciates faster than Japanese rivals. Expect the Explorer to retain roughly 52% of its value after 5 years, with ST and Platinum trims losing value the fastest while base and hybrid models hold resale better.

The Ford F-150 has been America's best-selling vehicle for over four decades. Strong truck demand, broad trim range, and proven powertrains give the F-150 above-average resale and retained value, though heavily-optioned luxury trims like Platinum and Limited depreciate faster than mid-range XLT and Lariat models.

The Ford Mustang is America's iconic pony car, now the last V8-powered muscle coupe standing after the Camaro and Challenger's exits. Its cultural cachet and enthusiast demand give it above-average depreciation resistance, with GT and performance trims retaining value notably better than base EcoBoost models.

Ford depreciation FAQ

What is the average depreciation rate for Ford?

Ford vehicles depreciate by about 48% over 5 years on average — retaining roughly 52% of their original MSRP. F-150 holds value exceptionally well; sedans (now discontinued) depreciate faster.

Which Ford model has the lowest depreciation?

Depreciation rates vary significantly across the Ford lineup. Open any model below to see its year-by-year depreciation curve, per-mile depreciation, and country-specific rates.

Does Ford depreciation vary by country?

Yes. The same Ford can depreciate up to 10% faster or slower in one market versus another, driven by local demand, climate, tax policy, and service network strength. Each model page breaks down the depreciation rate for all 7 markets we track.