Toyota Depreciation Rate
The world's largest automaker, famous for reliability and strong resale value.
Toyotas consistently top resale rankings — especially trucks (Tacoma, Tundra) and hybrid sedans (Camry Hybrid, Prius).
Toyota depreciation by model
America's best-selling sedan for two decades. The Camry's strong reliability, efficient hybrid powertrain, and Toyota badge give it some of the strongest resale in the midsize segment.
The world's best-selling nameplate, the Toyota Corolla combines bulletproof reliability, excellent fuel economy, and low cost of ownership. Its strong resale value and slow depreciation curve make it one of the most financially sensible compact cars you can buy, retaining roughly 62% of MSRP after five years.
The Toyota Highlander is a three-row midsize SUV known for bulletproof reliability, efficient hybrid options, and family-friendly practicality. Its strong brand reputation and steady demand give it above-average resale value, with depreciation notably slower than most competitors in the segment.
The Toyota RAV4 is America's best-selling non-truck vehicle and the benchmark compact SUV for resale value. Strong demand, legendary reliability, and a popular hybrid lineup give the RAV4 some of the slowest depreciation in its segment, with retained value consistently beating the industry average by 10–15 percentage points at the 5-year mark.
The Toyota Tacoma is the benchmark for mid-size truck resale, consistently topping retained-value rankings in North America. Strong off-road credentials, Toyota reliability, and persistent demand keep Tacoma depreciation among the slowest of any vehicle sold in the US.